Many companies and businesses are using promotional products in order to market and advertise their business. This article will provide you with insights into the world of promotional products the way you can use it to broaden your business exposure and increase annual revenues.
WHAT ARE PROMOTIONAL PRODUCTS?
Promotional products are products chosen carefully by companies for marketing purposes, in order to receive a promotional benefit from the person receiving the product. Those products are not intended only for new costumers, but also for existing clients and company employees.
A company’s choice to distribute promotional products to all those groups hold great business advantages. It is important that the promotional products will be useful, what makes the advertising into a smooth, natural process. Popular examples for promotional items include but are not limited to: Purses, Bags, Wallets, Suitcases, and luggage Bags and more.
GIFTING COMPANY EMPLOYEES LEADS TO DIRECT MARKETING AND PROMOTION
When you provide your employee with marketing materials in a form of a gift (Bags, purses and many other useful items) you gain 2 birds in one hand – first of all – employee appreciation. Every employee who receives a gift from the company feels the company invests in him and rewards him. He enjoys the feeling of appreciation on his birthday and national holidays, and feels like the company pays him special attention. The second feature is that the employees are using the gift/product they received and by that, the company enjoys extra exposure and “free” marketing. That’s why most companies will choose products with their slogans printed on it, especially with products where slogans are naturally bold and noticeable, for example: laptop bags, purses, backpacks, kids’ backpacks and more.
PROMOTIONAL PRODUCTS AS A GIFT FOR YOUR CLIENTS
Promotional products are also being given away to existing clients in order to show appreciation and special attention towards current clients. Most clients will share and spread the word about company rewards and gifts, what helps create a positive reputation for the company. Plus, companies take advantage of community activities and trade shows in order to place the products in the hands of potential clients.
